What is Branding?

Branding is the image your company portrays to your customers. It isn’t a specific component but rather a combination of your name, logo, design, slogan and any other characteristics that your customers associate with your business. Branding is important for a business of any size to get ahead and stay ahead of the competition.

How to Brand Your Business

To brand your product or service, you need to determine what message you want to relay to your customers. Find out what people want from your business and use that to establish your brand. What qualities are important to your product or service in order to make your customers purchase it? Focus on those qualities and use them to build your brand.

Brand Your Website

Once you have identified what your branding will be, you need to figure out how to integrate it on to your website. Make sure to invest in a quality logo as this will be the face of your brand and how your customers will recognise your business. Use the colours in your logo on your website and make sure to use the colour scheme throughout. Colours affect moods and perceptions, so choose wisely. Your content should incorporate your branding as much as possible, which will also help your SEO, (search engine optimisation). Your SEO needs well written, relevant content, keywords and quality design and pictures. Branding also needs the same components, so it’s a ‘win-win’ situation. Don’t forget to add your logo to your social media sites as well and link them to your website.

Talk to Your Web Designer

As branding is such an important part of your business, you may want to talk to your web designer about it. They are the professionals who can steer you in the right direction. It’s important to include your branding in the design of your website and your web designer will understand this. For more information get in touch with Viable Design at https://www.viabledesign.co.uk/

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