Choosing colours for your website can be difficult. There are so many things to consider. Every colour has a different effect on consumers so you need to do your research and choose wisely to attract the right demographic for your business.

A good place to start is with your logo. It’s the face of your company and how your customers identify you, so you need to get it right. So what does each colour represent?

Green

Green represents peace, tranquillity, nature and good health. It’s an easy colour for your eyes to adjust to and it is a colour preferred by both men and women.

Red

Red is vibrant. It grabs your attention and triggers a response. It represents excitement and passion but can also denote caution and danger.

Blue

Blue has a calming effect. It resembles trust, stability and wisdom. It is the most preferred colour by both men and women.

Orange

Orange is similar to red but less intense. It represents happiness and sunshine and is quite stimulating.

Yellow

Yellow is fresh and vibrant. It denotes joy and happiness, but use it sparingly as it is a hard colour for your eyes to adjust to.

Pink

Pink is associated with femininity. It’s often used for products and services that are predominantly for women. It’s cheery and romantic.

Grey

Grey represents logic, technology and precision. Many technology-based companies use grey for their logos to provoke a feeling of stability and trust.

Black

Black Represents luxury and sophistication, but can also be associated with death. Many powerful brands use black.

Now that you know which colours are preferred and what they each represent, choose the colour that represents the values and emotions you want your customers to feel. You should use that colour for your logo and as the predominant colour on your site. You don’t have to stick with just one colour, you can look at complimentary colours as well. Find a colour chart online and see which colours are recommended to match the colour you have chosen. Are you still unsure? Why not give us a call at Viable Design and we’d be happy to help. Contact us here https://www.viabledesign.co.uk/contact-viable-design/

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